Cortney Shegerian – California Employment Attorney

Cortney Shegerian is an attorney at Shegerian & associates in Los Angeles County California. She has expertise in all aspects of legal management, with a particular prominence on law and motion, trial preparation and mediation. She has an aggressive approach to fighting for the rights of her clients, who contain victims of workplace harassment, sexual harassment, Physical disabilities, and personal injuries both inside and outside the workplace. Cortney Shegerian also takes care of company’s marketing efforts and contribute her distinctive and innovative techniques to maintain Shegerian & Associates one of the most well-known employment and injury law firm of California. 

How have you started this business? What was the inspiration behind to start this business? 

Shegerian & Associates was founded in 2000 by my uncle Carney Shegerian. He has put his effort to give a strong foundation to the firm and grow the firm from one employee to 20. I have joined the firm in 2013 helping firm marketing department to find opportunities for its growth. Later after graduating law school in 2013 became an associate attorney with the firm.

How do you gain money? 

The basic concept behind making money is a traditional compensation model where we typically retain a percentage of cases settled or won in trials.

In How much time frame you make a profit? 

The law firm is in a profitable place and successful since it has been founded by Carney Shegerian. Exponential growth has been marked over the years with the increase in employee strength. 

Was there ever a time when you have started your career you doubted it would work? 

I have lost my first ever trials in 2014, that was a jury trial. That client was wronged by their employer and we felt devastating that we did not win the case for our client. It was a setback for me but I handled it by discovering more, acquiring more valuable experience and acquiring a deeper understanding that law can be more of an art than a science. 

What is your best marketing strategy that you are using that works really well to generate new business? 

I strongly admit referrals are always on top but paying referral fees to other attorneys and law offices can get expensive. Other strategies which are working well is blogging, SEO, paid ads all are online traditional things, however, doing things right, with the right budget and the right people. 

What do you think the reason for your success is? 

I would say, I have a great education and great teachers around me. Despite my knowledge and amount of experience, a strong drive to get justice for my clients what really help the law firm be successful. 

Share your most satisfying moment in business? 

I feel satisfied when I see the true happiness on the client’s face after winning a trial or a settlement after years of emotional trauma from being wrong in the workplace.